Prime Energy
Prime Energy, from YouTubers Logan Paul and KSI, packs 200 mg of caffeine into a sugar-free 12 oz can and became a social-media phenomenon.

- Brand
- Prime Hydration LLC
- Category
- Energy Drinks
- Released
- 2023
- Price
- Not published
- VersusAnything Score
- 88/100
Key features
- 200 mg caffeine, zero sugar
- Creator-led brand
- Viral social media launch
Best for adults who want a strong sugar-free energy drink; not marketed to under-18s.
Prime Energy specifications
| Standard can | 12 oz |
|---|---|
| Caffeine per can | 200 mg |
| Caffeine per oz | 16.7 mg |
| Calories per can | 10 kcal |
| Sugar per can | 0 g |
| Sugar-free version | All variants are sugar-free |
| Key ingredients | Caffeine, electrolytes, BCAAs, B vitamins |
| Launched | 2023 |
| Owned by | Prime Hydration LLC (Logan Paul and KSI) |
Score breakdown
- Overall (100%)
Scored against every energy drink in our database using the energy drinks weighting.
Pros and cons
Pros
- 200 mg caffeine, zero sugar
- Creator-led brand
- Viral social media launch
- Strong overall score (88/100 within energy drinks)
Cons
- No weak scoring group in its category
Compare Prime Energy against
Alternatives to Prime Energy
- Red Bull 50/100
- Monster Energy 25/100
- Celsius 88/100
- Rockstar Energy 0/100
Sources
- Prime Energy: Prime Hydration LLC official (manufacturer)
Specifications last verified: 2026-10-01. Prices are launch or official list prices in US dollars unless stated. See our sources and data policy.