Jasper
Jasper is a marketing-focused writing platform with brand voice, campaign workflows and team features built on top of multiple AI models.
- Brand
- Jasper AI
- Category
- AI Tools
- Released
- 2021
- Price
- $49
- VersusAnything Score
- 28/100
Key features
- Brand voice and style guides
- Marketing campaign workflows
- Team collaboration
Best for marketing teams producing high volumes of on-brand copy.
Jasper specifications
| Developer | Jasper AI |
|---|---|
| Tool type | Marketing writing platform |
| Launched | 2021 |
| Free tier | Trial only |
| Entry paid plan (USD/month) | $49 |
| Image generation | Yes |
| Live web search | No |
| Voice mode | No |
| File and image upload | Yes |
| Developer API | Yes |
| Platforms | Web, Chrome extension |
| Best for | Brand-voice marketing copy |
Score breakdown
- Capabilities (50%)
- Value (30%)
Scored against every AI tool in our database using the ai tools weighting.
Pros and cons
Pros
- Brand voice and style guides
- Marketing campaign workflows
- Team collaboration
Cons
- Weaker value score (0/100 within ai tools)
- Weaker capabilities score (44/100 within ai tools)
Compare Jasper against
Alternatives to Jasper
- ChatGPT 50/100
- Google Gemini 58/100
- Claude 43/100
- Microsoft Copilot 45/100
- Perplexity 50/100
- Grok 43/100
Sources
- Jasper: Jasper AI official site (manufacturer)
Specifications last verified: 2026-10-01. Prices are launch or official list prices in US dollars unless stated. See our sources and data policy.